Charles Dweck, A.I.F. ®

Investment Advisor Representative

CA License#0F01236

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Charles Dweck is recognized for his specialty focus on the needs of business owners. As the head of the firm’s Strategic Business Owner Planning Initiative, Charles advises business owners on creative strategies aimed to achieve personal and business financial goals. Other advisors within the firm also turn to Charles for his deep knowledge and creative thinking.

Charles understands that business owners are pulled into many different directions and are juggling multiple priorities. “I love working with business owners precisely because they have a diverse array of needs and many resources that they can leverage to fund those needs,” says Charles. “To meet their personal and business planning needs takes experience, curiosity, persistence, creativity, and knowledge of specialty areas of financial planning,” he adds. As an Accredited Investment Fiduciary (AIF®) designee , Charles is trained to advise clients’ on their plan assets with a fundamental understanding of the principles of fiduciary duty.

As planning strategies are constantly arising and changing, Charles spends a significant amount of time vetting ideas for his clients for their benefits as well as their legitimacy. He attends several conferences, is a member of several high level planning associations, meets with legal and tax attorneys, and is always keeping an ‘ear to the ground’ to know what is the latest concept being employed. “There are many ideas and strategies out there.” Charles adds “you need to know when to be opportunistic, and when a strategy looks good, but can be legally toxic”.

Charles is well suited to work with business owners. Having grown up in a family business, he gained insight into the ups and downs of entrepreneurship. Later, while he pursued his degree in Finance from Rutgers University, Charles worked A full time schedule. “I used to go to work in the morning in Northern Jersey, drive down to Rutgers at one o’clock, take a final at two, get back in the car, go back up to work until nine at night, then go home and study and do it over again the next day,” he recalls. Charles considers working in that business the hardest but also the most invaluable education he ever received.

All of which are attributes that Charles possesses, along with high energy, a strong work ethic, and a positive attitude. Charles’ ‘Driven’ personality can best be captured by this quote, which hangs on his office wall: “Greatness is achieved not when a great result is reached, but long before that, when an individual makes the choice to do what is necessary to become great.”

Charles is strongly dedicated to giving back and invests significant time and energy as a Board member to a flagship charitable organization in his community. Charles is constantly looking to challenge himself and is the first to point out that while he knows he has come far, there is always more work he can do to be better. That’s exactly the perspective that allowed him (a self-described “I’m not a runner!”) to complete a half-marathon in 2019. That meant getting up at 4:00 AM to train, which he did. Once he set his mind to it, he had to get it done – there was no turning back.

Charles and his wife, Marlene, have four children and live in Brooklyn. Outside of work Charles expresses his creativity by playing guitar.

*Any discussion of taxes is for general information purposes only, does not purport to be complete or cover every situation, and should not be constructed as legal, tax or accounting advice. Client should confer with their qualified legal, tax and accounting advisors as appropriate.